Vodafone Arena

Role: Creative Director, Copywriter
Agency: Tribal Worldwide İstanbul

Beşiktaş fans are Turkey's most passionate football fans. During 2013, their old stadium, İnönü Stadium was the scene, where Beşiktaş fans reclaimed the Turkish record for the loudest crowd at a football match at 141 decibels. Vodafone Arena, their new stadium was constructed on the site of İnönü Stadium with higher capacity and better acoustics. Fans were really excited about the kick-off of the first football season at their new stadium. Re-breaking this record in Vodafone Arena was inevitable. With our print ad, we aimed to share our fans’ excitement and encourage them to break new decibel records.

• Crystal Apple Awards: 3 Silver Apples, Bronze Apple